Chancellor Rachel Reeves rejects 'Buy British' campaign amid rising US tariffs

Chancellor of the Exchequer Rachel Reeves has firmly rejected calls for a "Buy British" campaign in response to new U.S. trade tariffs, warning that such protectionist measures risk making the UK "inward-looking" at a time when global cooperation is critical.

We want people to feel proud to buy British,” she concluded, “but we will not dictate how they spend their money

The proposal, backed by several members of the Liberal Democrats and echoed by some industry representatives, sought to encourage British consumers to prioritize domestic products in their shopping habits as a form of economic resilience. Advocates cited similar efforts by Canada following trade tensions with the U.S., framing the move as a show of national solidarity with local producers.

However, Reeves has taken a markedly different approach, emphasizing that while support for British industry remains strong, the government must not compromise its commitment to open markets and free trade principles. “We cannot afford to turn inward. The UK’s future lies in global engagement, not retreating behind trade barriers,” she stated during a press briefing this morning.

The issue stems from a fresh wave of tariffs introduced by U.S. President Donald Trump, targeting a range of UK exports, including steel, automotive parts, and agricultural goods. The move has sparked renewed concerns over trade security and economic sovereignty, just as the UK seeks to define its post-Brexit position in the global economy.

Downing Street echoed Reeves’ sentiments, saying the government “supports British businesses and manufacturers through practical means, such as investment incentives and innovation funding,” but added that it would not endorse or orchestrate any formal "Buy British" campaign.

Critics of Reeves’ stance argue that a government-led campaign could be a powerful tool to promote domestic resilience and sustain jobs, especially in vulnerable industries. But trade analysts warn that such a policy could provoke retaliatory measures and undermine the UK's efforts to negotiate broader trade agreements.

“This is a test of how the UK balances national interests with international partnerships,” said Dr. Amelia Turner, a senior fellow at the Institute for Economic Affairs. “While buying British sounds appealing, governments have to tread carefully to avoid escalating into tit-for-tat trade wars.”

As tensions simmer between London and Washington, Reeves reaffirmed that the UK will pursue diplomatic routes to resolve trade disagreements, while focusing on long-term industrial policy to boost domestic competitiveness.

“We want people to feel proud to buy British,” she concluded, “but we will not dictate how they spend their money.”